TY - JOUR PY - 2014 SN - 1972-4861 T1 - Trends in middle class as a driver for strategic marketing JO - MERCATI E COMPETITIVITÀ DA - 9/15/2014 12:00:00 AM DO - 10.3280/MC2014-003001 UR - http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=51843 AU - Guercini, Simone AU - Cavusgil, Tamer SP - 7 EP - 10 IS - 3 VL - LA - IT AB - PB - FrancoAngeli ER -