@article{57683, 
year={2016},
issn={1972-4861},
journal={MERCATI & COMPETITIVITÀ},
number={4},
volume={},
doi={10.3280/MC2016-004002},
title={Branding in the digital era},
abstract={}
url={http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=57683},
author={Maria Vernuccio and Tiziano Vescovi}
pages={15-22},
language={EN}}