@article{57683, year={2016}, issn={1972-4861}, journal={MERCATI & COMPETITIVITÀ}, number={4}, volume={}, doi={10.3280/MC2016-004002}, title={Branding in the digital era}, abstract={} url={http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=57683}, author={Maria Vernuccio and Tiziano Vescovi} pages={15-22}, language={EN}}