TY -  JOUR
PY -  2019
SN -  1972-4861
T1 -  A literature review on firms’ internationalisation through e-commerce
JO -  MERCATI & COMPETITIVITÀ
DA -  4/15/2019 12:00:00 AM
DO -  10.3280/mc1-2019oa7636
UR -  http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=63743
AU -  Resciniti, Riccardo
AU -  De Vanna, Federica
SP -  121
EP -  143
IS -  1
VL -  
LA -  EN
AB -  The rise of e-commerce has brought considerable changes to the relationship between firms and consumers, especially within international business. Hence, understanding the use of such means for entering foreign markets has become critical for companies. However, the research on this issue is new and so it is important to evaluate what has been studied in the past. In this study, we conduct a systematic review of e-commerce and internationalisation studies to explicate how firms use e-commerce to enter new markets and to export. The studies are classified by theories and methods used in the literature. Moreover, we draw upon the internationalisation decision process (antecedents-modalities-consequences) to propose an integrative framework for understanding the role of e-commerce in internationalisation
PB -  FrancoAngeli
ER -