La gestione strategica della marca nella prospettiva delle agenzie di comunicazione

Journal title MERCATI E COMPETITIVITÀ
Author/s Bruno Busacca, Maria Carmela Ostillio, Ilaria Zaminga
Publishing Year 2005 Issue 2005/1
Language Italian Pages 42 P. File size 266 KB
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Bruno Busacca, Maria Carmela Ostillio, Ilaria Zaminga, La gestione strategica della marca nella prospettiva delle agenzie di comunicazione in "MERCATI E COMPETITIVITÀ" 1/2005, pp , DOI: