Il consumo come esperienza

Author/s Giampaolo Fabris
Publishing Year 2006 Issue 2005/99
Language Italian Pages 6 P. File size 16 KB
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In contemporary society, consumers take good products and service surplus for granted. In order to satisfy them, and to emerge from a competitive context, companies have to meet consumers’ desire for involving experiences and entertainment. Consumption places are therefore transformed, and they are characterised by a cheerful and seductive atmosphere. Las Vegas is a perfect example of what consumers are currently looking for.

Giampaolo Fabris, Il consumo come esperienza in "SOCIOLOGIA DEL LAVORO " 99/2005, pp , DOI: