Geografia del brand. Ovvero la catena del valore dell'immateriale

Author/s Oscar Marchisio
Publishing Year 2006 Issue 2005/99
Language Italian Pages 8 P. File size 20 KB
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It is not limited to factories anymore, but it has occupied the area of consumption and, above all, the dimension of imagery. Brands are undergoing a double transformation: the spreading of manufacturing on a global level and the capitalistic subsumption of both consumption and imagery. The production scale of brands is changing as well, for the reason that areas such as China and India are making the scene as vertical weaving factory and horizontal spaces of worldwide consumption. A new work division is thus created, where areas and districts of small enterprises are competing internationally. Trough the dynamic of districts it is possible to measure the issues stated previously and therefore to evaluate if transnationality can be faced, managed, and produced according to the product lifecycle as realized by districts.

Oscar Marchisio, Geografia del brand. Ovvero la catena del valore dell'immateriale in "SOCIOLOGIA DEL LAVORO " 99/2005, pp , DOI: