Web 2.0: un'indagine sulle società di calcio italiane

Author/s Francesca Checchinato, Paola Gazzola
Publishing Year 2009 Issue 2009/1
Language Italian Pages 26 P. 45-70 File size 855 KB
DOI 10.3280/MC2009-001004
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Web 2.0: a study about Italian football clubs - This study carries out an analysis about tools and features that characterize the Web 2.0 approach and the related opportunities for companies. The study is focused on the Football field in Italy and it analyses companies’ and consumer activities related to the Premier League and the Second Division. There are two main goals the analysis aims at: first, understanding actual trends and problems in adopting the Web 2.0 tools; secondly, the definition of eventual business developments both for the analysed sector and for close businesses. Keywords: Web 2.0, community, sport, tribal marketing, Internet

  • Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities Francesca Checchinato, Marta Disegna, Paola Gazzola, in Journal of Creative Communications /2015 pp.71
    DOI: 10.1177/0973258615569954

Francesca Checchinato, Paola Gazzola, Web 2.0: un'indagine sulle società di calcio italiane in "MERCATI E COMPETITIVITÀ" 1/2009, pp 45-70, DOI: 10.3280/MC2009-001004