Made in Mage, the challenge of sustainable fashion to revitalise underused spaces

Journal title TERRITORIO
Author/s Giovanni Petrini
Publishing Year 2011 Issue 2011/56
Language Italian Pages 3 P. 74-76 File size 541 KB
DOI 10.3280/TR2011-056008
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This paper discusses the advantages of matching the demand for premises from the emerging sector of sustainable fashion with the large supply consisting of abandoned and under used areas and buildings in Milan and the metropolitan area. The occasion for it was the temporary reuse project ‘Made in Mage, the creation of a centre for creative and sustainable production to enhance the industrial legacy of the former Falck general warehouses, with the following objectives: stimulation and support for creative and crafts activities in the fashion and sustainable design sector; an incentive for the reuse of empty or underused buildings and spaces; combining new production businesses with enhancement of the industrial heritage of Sesto San Giovanni.

Keywords: Critical fashion; Made in Mage; design

Giovanni Petrini, Made in Mage, la scommessa della moda sostenibile per riattivare spazi sottoutilizzati in "TERRITORIO" 56/2011, pp 74-76, DOI: 10.3280/TR2011-056008