The Case of Farmer Market in Fermo

Author/s Alessio Cavicchi, Pamela Lattanzi, Lorenza Paoloni
Publishing Year 2012 Issue 2011/3
Language Italian Pages 26 P. 67-92 File size 502 KB
DOI 10.3280/AIM2011-003006
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This paper aims to investigate the dynamics of Farmer Market (FM), that is an accurate model for the sale of products in a market run by farmers. It describes the structural elements and the critical and virtuous aspects of this model of sale, wich commonly refers to the genre of "short chain". The paper, wich considers legal and economic aspects, is articulated as follows: historical introduction to the problem, selective review of the literature on consumer behavior, legal regulation of FM, description of the experience of the first FM opened in the Region Marche, in Fermo,analysis of the management.

Keywords: Direct sales, Agricultural Products, Short Chain, Farmers’ Markets, Consumer Behavior and Logistics Dynamics and of the Consumer Motivations, Concluding Remarks.

Alessio Cavicchi, Pamela Lattanzi, Lorenza Paoloni, Il caso del Farmer Market fermano in "AGRICOLTURA ISTITUZIONI MERCATI " 3/2011, pp 67-92, DOI: 10.3280/AIM2011-003006