The perception of the quality of local products to the consumer in Sicily

Author/s Gaetano Chinnici, Biagio Pecorino, Alessandro Scuderi
Publishing Year 2012 Issue 2012/1 Language Italian
Pages 30 P. 143-172 File size 1633 KB
DOI 10.3280/ECAG2012-001007
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The common agricultural policy over the years has expanded the tools of promotion and protection of farm produce quality. At the national level but also from Europe we are witnessing a change in consumer behavior: they become more and more relevant information needs, safety and food security, increasing demand for quality products and the willingness to pay for those products that meet consumer expectations. The paper focuses on the perceived quality of local products in order to identify those variables that influence purchasing decisions and dietary habits and consumer group. The survey was conducted using a principal components analysis to summarize the information that characterizes the choices of consumption, followed by cluster analysis which allowed us to confirm the presence of different segments of consumers of local products.

Keywords: Product quality, consumer, tipicity, communities policy

Jel codes: D12

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Gaetano Chinnici, Biagio Pecorino, Alessandro Scuderi, La percezione della qualità dei prodotti tipici da parte del consumatore in Sicilia in "ECONOMIA AGRO-ALIMENTARE" 1/2012, pp 143-172, DOI: 10.3280/ECAG2012-001007