Coopetition: a Strategic Model for Agribusiness? The case of horticultural sector in Lombardy

Author/s Dario Gianfranco Frisio, Giovanni Ferrazzi, Federico Tesser
Publishing Year 2012 Issue 2012/1 Language Italian
Pages 23 P. 295-317 File size 711 KB
DOI 10.3280/ECAG2012-001014
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The presence of hybrids in the agribusiness system as well as the growing interest showed by the economic side of businesses prompt speculation about the present role of such coordinating structures in agribusiness. Numerous studies have addressed separately on competition and on cooperation. In recent years this dichotomic perspective of reality was joined by an interpretation focused on the study of new strategic behaviours characterized by the simultaneous presence of cooperative and competitive attitudes, indicated by the neologism coopetition. Aim of this work is to verify the presence of coopetitive behaviours in the horticultural sector, chosen as a case study and to define the driving forces of these strategic models.

Keywords: Coopetition, hybrids, strategies

Jel codes: L22, L23, Q12, Q13

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Dario Gianfranco Frisio, Giovanni Ferrazzi, Federico Tesser, La coopetizione: un modello strategico per le imprese agroalimentari? Il caso del comparto ortofrutticolo lombardo in "ECONOMIA AGRO-ALIMENTARE" 1/2012, pp 295-317, DOI: 10.3280/ECAG2012-001014