Journal title PRISMA Economia - Società - Lavoro
Author/s Giovanni Dini
Publishing Year 2012 Issue 2011/3 Language Italian
Pages 19 P. 76-94 File size 748 KB
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The article considers the production of luxury yachting in the Marche region and after trying to answer the question as to why the industry has found success in the region, examines the crisis in the industrial. The negative dynamics of small firms specializing in the supply chain can be interpreted by the difficulties in achieving and maintaining adequate levels of quality characteristics of the markets for luxury goods. The accelerated development of the superyacht market has caused a qualitative increase in competition in the sector, and small businesses may have difficulties in maintaining adequate levels of efficiency. Other causes of the crisis can be identified in the industrialization processes affecting the major brands of luxury yachting: the connotations of accuracy and customization craft give way to the logic of efficiency, and the choice to start production in other countries reflects the fact that firms in the sector also tend to behave according to the typical strategies of globalized economic sectors.
Giovanni Dini, Il punto sul comparto delle imbarcazioni di lusso nelle marche in "PRISMA Economia - Società - Lavoro" 3/2011, pp 76-94, DOI: 10.3280/PRI2011-003007