Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Antonella Mascio
Publishing Year 2014 Issue 2014/47 Language Italian
Pages 15 P. 101-115 File size 85 KB
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The reflection that we want to present here concerns the methods characterizing the fruition processes of television dramas through the perspective of Jenkin’s Convergent Culture, focusing on the relationship between tv series and the related activities of online audiences. The discourses on the tv series, in fact, use to connect people in the community spaces of the Internet, producing forms of a widespread sociality which is able to move objects, information, data, generating complex media activities in the media ecosystem, partly modifying the original text while giving it other complex chances of fruition. These are forms of symbolic and vernacular creativity arousing from the audiences, where we observe productions of new meanings inherently related to feelings, energies, and emotions.
Keywords: Convergent culture, quality drama, tv cult, symbolic creativity, vernacular creativity, online audiences.
Antonella Mascio, Cultura convergente e creatività come "motore" per la promozione dei contenuti. Uno sguardo alle serie tv in "SOCIOLOGIA DELLA COMUNICAZIONE " 47/2014, pp 101-115, DOI: 10.3280/SC2014-047009