Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Gea Ducci
Publishing Year 2014 Issue 2014/48 Language Italian
Pages 13 P. 26-38 File size 155 KB
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In the network society, the citizen is more "competent" on health and we are witnessing a gradual overcoming of unidirectional and asymmetric communicative modes by the health care system and its members. When new e-Health services are introduced into an area, such as the Electronic Health Record (EHR), potentially aimed at encouraging the micro-macro link, it is essential to reflect on the communication problems that may arise at the organizational level and at the level of individual professions and citizens. The paper proposes a multi-level and multichannel communication approach in planning communicative actions aim to promote the use of EHR, without generating new social inequalities.
Keywords: Health Communication, competent citizen, micro-macro link, multilevel and multichannel communication, Electronic Health Record, Healthcare system.
Gea Ducci, Pianificare la comunicazione dei servizi di e-Health: attori, sistemi, relazioni. Il caso del Fascicolo Sanitario Elettronico in "SOCIOLOGIA DELLA COMUNICAZIONE " 48/2014, pp 26-38, DOI: 10.3280/SC2014-048003