The Quantification of Everyday Life: Performance, Datification, and Medicalization

Author/s Antonio Maturo, Francesca Setiffi
Publishing Year 2020 Issue 2020/59 Language Italian
Pages 21 P. 62-82 File size 348 KB
DOI 10.3280/SC2020-059004
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The aim of this study is to investigate and verify whether some features of the neoliberal society are present in apps for diet and mental wellbeing. The four com-ponents are: quantification; medicalization; gamification and emphasis on per-formance. On this basis, we carried out a content analysis on the texts, the design and some comments related to three app for dieting and two apps for mental well-being. From our analysis it can be stated that the four features are ‘embodied’ in the apps we took into consideration. Moreover, these four characteristics may be-come part of a framework to analyse and carry out social research into the con-text of digital health, consumption and neoliberism.

Keywords: Apps, consumption, medicalization, quantification, performance, gamification

Antonio Maturo, Francesca Setiffi, La quantificazione della vita quotidiana: performance, datificazione e medicalizzazione in "SOCIOLOGIA DELLA COMUNICAZIONE " 59/2020, pp 62-82, DOI: 10.3280/SC2020-059004