The hybridity of public communication: on old component still a sign of modernity in France
Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Dominique Bessières
Publishing Year 2021 Issue 2021/61
Language English Pages 16 P. 36-51 File size 327 KB
DOI 10.3280/SC2021-061004
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Public communication, as the communication of hybrid public organizations, appears to be recognized today in France. It is concerned by the theme of hybridi-ty because of the persistent specificities of the bureaucratic model, together with its forms of professionalization and the development of public management inspired by the private sector. So how can we scientifically understand this communication, whose organizational springs and models are hybrids between public, political and private?
Keywords: public sector communication, modernity, bureaucracy, management, professionalization, digital communication
Dominique Bessières, The hybridity of public communication: on old component still a sign of modernity in France in "SOCIOLOGIA DELLA COMUNICAZIONE " 61/2021, pp 36-51, DOI: 10.3280/SC2021-061004