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Design Dynamics

A cura di: Valeria Iannilli, Alessandra Spagnoli

Design Dynamics

Navigating the new Complex Landscape of Omnichannel Fashion Retail

The fashion industry is entering the dynamic global competitive market, promoting various actions prioritising design, creativity, sustainability, and technological advancement as pivotal factors. The book analyses the multifaceted nature of the fashion retail experience through the lens of the design discipline, aiming to contextualise the evolution of retail within increasingly complex processes, networks and interconnections, both theoretically and practically.

Pages: 172

ISBN: 9788835157373

Edizione:1a edizione 2023

Publisher code: 10319.23

Info about Open Access books


The fashion industry is entering the dynamic global competitive market, promoting various actions prioritising design, creativity, sustainability, and technological advancement as pivotal factors. At the same time, it is reimagining its business models to adapt to the changing landscape. The rise of pervasive connectivity, intuitive interfaces and innovative interaction channels has triggered a revolution in fashion retail, reshaping customer behaviour and expectations. The traditional retail framework has evolved into a fully interconnected omnichannel system. This transformation is characterized by the proliferation of physical and virtual channels and touch points and by the adoption of a more flexible and integrated approach. In this dynamic context, design plays a central role, possessing the ability to impart meaning to the production and distribution system. Design-led innovation represents an incremental form of innovation that injects a nuanced range of meaning into the marketplace, extending beyond tangible objects, including discourses, expressions, narratives, visual images, symbols, metaphors, and spaces.
The book analyses the multifaceted nature of the fashion retail experience through the lens of the design discipline, aiming to contextualise the evolution of retail within increasingly complex processes, networks and interconnections, both theoretically and practically. The focus is on retail design, delving into the new skills required and the valuable tools needed to apply them in inherently multidisciplinary contexts. Ultimately, the aim is to navigate the intricate terrain of retail evolution and shed light on the evolving role of design in this multifaceted sector.

Valeria M. Iannilli, Alessandra Spagnoli, Introduction
Valeria M. Iannilli, Fashion Retail (R)evolution in a Solid and Liquid Experience
Alessandra Spagnoli, Framing Fashion Omnichannel Retail: Theoretical Concepts and Emerging Integrated Models
Francesca Bonfim Bandeira, Transformative Technologies and Experiential Strategies in Contemporary Omnichannel Retail: A Comprehensive Analysis
Gabriela Fabro Cardoso, Tommaso Elli, Omnichannel Retail in Practice: A Look at Applied Solutions in the Fashion Industry
Valeria M. Iannilli, Alessandra Spagnoli, Navigating Complexity: The Evolving Role of Design in Omnichannel Retail
Mariagiovanna Di Iorio, Gabriele Ragusa Retail Design Tools: An Omnichannel Retail Design Process Conceptualisation
Valeria M. Iannilli, Alessandra Spagnoli, Mariagiovanna Di Iorio, Gabriela Fabro Cardoso, Piloting a Design-led Operational Model for Retail Design in Multidisciplinary Environments
Authors

Contributors: Francesca Bonfim Bandeira, Mariagiovanna Di Iorio, Tommaso Elli, Gabriele Ragusa

Serie: Design International - Open Access

Subjects: Architecture, Design, Art, Urban and Regional Studies

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