
Liabilities and networks in the internationalization of fashion retailing
The author draws on the international business literature to present and discuss the concepts of liability of foreignness and liability of outsidership, and how these concepts can be applied to the internationalization of retailing, with particular reference to the store openings by fashion firms.
PDF with DRM
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PDF with DRM
15.99
Pages: 200
ISBN: 9788835101970
Edizione:1a edizione 2020
Publisher code: 365.1239
Can print: No
Can Copy: No
Can annotate: Sì
Format: PDF con DRM for Digital Editions