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Zooming-in on digital servitization

Serena Galvani

Zooming-in on digital servitization

Advanced digital services as a multi-layered innovation process for manufacturers

This work explores the process through which manufacturing firms pursue a transition from product-oriented to product- and service-oriented business models. The object of analysis is the so-called Digital Servitization, i.e. the effort of manufacturers to exploit digital technologies to integrate a product offering with a series of digital-based services. The book aims to contribute to the literature on Digital Servitization by providing an integrated interpretative model to investigate the phenomenon. Taking a zoom-in approach to a case study analysis, the book provides insights into digital servitization with implications for academics and practitioners.

Pages: 128

ISBN: 9788835165118

Edizione:1a edizione 2024

Publisher code: 365.1321

Can print: No

Can Copy: No

Can annotate:

Format: PDF con DRM for Digital Editions

Info about e-books

Pages: 128

ISBN: 9788835165187

Edizione:1a edizione 2024

Publisher code: 365.1321

Can print: No

Can Copy: No

Can annotate:

Format: ePub con DRM for Digital Editions

Info about e-books

This work explores the process through which manufacturing firms pursue a transition from product-oriented to product-and service-oriented business models. The object of analysis is the so-called Digital Servitization, which is the effort of manufacturers to exploit digital technologies to integrate a product offering with a series of digitally-based services. Although Digital Servitization represents one of the most adopted business model innovations in recent times, the related literature still presents some gaps, such as a silo-thinking observation of the phenomenon, focused on the intra- or inter-organizational implications separately, and a need for longitudinal studies. The goal of this book is to contribute to Digital Servitization literature by, on the one hand, providing an integrated interpretative model to investigate the phenomenon and, on the other, testing its validity via the in-depth empirical investigation of a case study firm. By adopting a zooming-in approach to the case study analysis, the book provides insights into Digital Servitization with implications for academics and practitioners.

Serena Galvani is post-doc researcher at the University of Urbino. She obtained her Ph.D. with a research project on Digital Servitization and business development in collaboration with an international industrial company. She is currently involved in research on business customer engagement, digitalization, servitization, and sustainability. She published in international journals such as Journal of Business and Industrial Marketing and International Journal of Operations and Production Management.

Introduction
Part I. Theoretical Foundations
Defining 'Digital Servitization'
(Abstract; Servitization: When manufacturers become service providers; Industrial markets are going digital; A new era of Servitization: Digital Servitization; References)
Adopted lenses in Digital Servitization: Toward a new interpretative model
(Abstract; Studying Digital Servitization: The state of the art; Toward an integrated interpretative model for Digital Servitization; References)
Part II. A Case Study in Digital Servitization: the Experience of Machina
Methodological notes
(Abstract; Main aim of the research; Methodological approach; References)
Exploring the case company: Machina
(Abstract; An overview of the Digital Servitization path of Machina; Phase 1 - Designing digital services: from the brainstorming to the launch; Phase 2 - Managing the transition from a product- to a service-centric organization; Phase 3 - Beyond Product-Service Systems: toward a digital services platform)
Zooming-in on the Digital Servitization journey
(Abstract; Digital Servitization: from the wide angle to detailed views; Zoom 2X - The Network layer; Zoom 3X - The Organizational layer; Zoom 4X - The Individual layer)
References
Conclusions.

Serie: Economia - Ricerche

Subjects: Economy and Business Studies

Level: Scholarly Research

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