The maturity stage characterizing the development of the construct of diversity management, along with the growing popularity of its application in organizations, led to critical thoughts regarding the concept of diversity and diversity management practices. The paper aims at debating on these practices, as well as on the notion of diversity itself, through a critical review of the literature on diversity management and by deepening some controversial aspects of diversity management that invalidate its effectiveness, e.g.: dynamics of inclusion or accentuation of stigma, connection between diversity management and human resource management practices, competitive advantage brought by diversity management, link between diversity management and organizational communication, and measurement of the effectiveness of diversity management practices. Moreover, a new theoretical framework is proposed, where the concept of "diversity" is replaced by the more inclusive concept of "plurality".
Keywords: Diversity management, human resource management, stigma, measurement of practices, organizational communication, plural approach