LIBRI DI MASSIMO MARTINI

Questo volume vuole fornire un quadro per comprendere la varietà e le dimensioni delle opportunità e dei modelli di business, nonché una guida per aiutare le imprese nella definizione e nella gestione delle proprie iniziative digitali. Il testo offre anche una ricca presentazione di casi aziendali B2B eccellenti, principalmente italiani: sia di aziende tradizionali che hanno fatto dell’e-commerce il canale principale di sviluppo dell’azienda, sia casi di start-up focalizzate sui canali digitali.

Identità sociale e comunicazione in rete - In this article, we analyzed the concept of social identity complexity - a theoretical construct that refers to an individual's subjective representation of the interrelationships among his or her multiple group identities - in presence and virtual experiences. We thought social identity complexity reflects the degree of overlap perceived to exist between groups of which a person is simultaneously a member. Today, computer mediated communication (CMC) has a main point and meaningful influence in the construction of the social identity but the interaction with entity cognitive and the different levels of mediation has been a little considered.

Quotidiani locali, comunicazione politica e percezione ambientale - The present contribution concerns the interface role between politics and the readers that print media play, with reference to management choices which have an impact on the environment. We acknowledged that the influence of media on shared social representations within users’ communities is a strategic point for politicians’ research and building of consensus. Thus, this study focused on the content analysis of both the press conference on the Regional Landscape Plan held by the President of the Sardinia Autonomous Region and the articles published by the three newspapers at Regional circulation on such topic during the previous and the following days. Consistently with our hypothesis, the statistical analysis of the textual material show that the three newspapers mirror a clear and distinct political orientation, and use different newsmaking modalities, insofar confirming the openness to manipulation of the press conference tool in the political communication.

Deprivazione relativa e identità sociale - This work analyzes the relationships between the Relative Deprivation Model and the Social Identity Theory. In the first part, different definitions of the concept of relative deprivation are presented, as well as its different typologies. In the second part, the theoretical and empirical links between the Relative Deprivation Modell and the processes of social identification are examined. Finally, the importance of the relationship between the two theories for the prevision of interindividual and intergroup strategies in social comparison is highlighted.

Il ruolo della Psicologia sociale nei corsi di Laurea E-Learning Blended Within the framework of Cultural Psychology, Authors stressed the importance of Social Psychology discipline in e-learning blended University Courses. In particular, the focus is on the social-technological e-learning environment complexity and the e-learning people myth. Social Psychology conceptual models, like social identity and dialogic communication, are indispensable devices to analysed and understand that context and environment. Moreover it is important to consider how much time students and teacher spend to reach their objectives.

We analyze the two concepts of regional and national identity from a sociopsychological point of view, mainly within the framework of the Social Identity Theory and inter-group relationships. The first part of this analysis reviews and compares the main conceptions and definitions of identification processes. The paper then focuses on identification functions, social categorization, stereotypes and prejudices. We also take into account the relevant measurement techniques within the different theoretical approaches; in particular, we focus on surveying for regional consciousness, by means of either questionnaires or single items. Finally, we conclude with some considerations about the (political) problems that arise from the strong link between territory and identity.

Identità locale e dimensioni di deprivazione relativa in due contesti naturali This research takes into account both the theory of social identity and of relative deprivation as tools for understanding behavioral strategies. More specifically, it focuses on two questions: firstly, whether a relationship between local identification and disadvantage perception, in both its egotistic and fraternal components, exists; secondly, whether individual or collective behaviors are indeed correlated to the two variables. In addition, it also considers variables concerning perception of social structure (permeability, stability or legitimacy), and it investigates whether they are related to local identity, relative deprivation, and to behavioral strategies. The subjects of this study are the members of two different groups in neighboring areas of inland Sardinia; the hypothesis is that, notwithstanding geographic proximity, group membership awareness is related to differences in both disadvantage perception and behavioral reactions. Our study shows that both local identity and relative deprivation are important factors for understanding behavioral strategies; such behavior is more probable in conditions of strong identification, and it is either individual or collective according to, respectively, perception of egoistic or fraternal deprivation. In addition, local identification, disadvantage perception, and behavioral strategies are related to perception of social structure. In fact, impermeability and instability are associated to decreasing identification levels and increasing deprivation perception; in conditions of stability, impermeability and illegitimacy, they are also associated with an increase in collective behaviors.