Il consumatore e la RSI

Journal title SOCIOLOGIA DEL LAVORO
Author/s Mara Luisa Parmigiani
Publishing Year 2007 Issue 2007/106-107 Language Italian
Pages 15 P. 127-141 File size 393 KB
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The aim of the paper is to analyze how a CSR company can get in touch with the consumer, maximizing its value. We start with a research carried out for ECR in 2002, to understand what the consumer means for CSR, what he wants from a company (kind of information, evidences) and we compare these results the companies are doing. The consumer wants to have reliable and perceptible information in the shops or in the packaging, he doesn’t know social report and ethic code of the company also if these one are on the web. We believe at the same time that the consumers should know more about CSR of the companies not only because it is their right but also it is the only way to maximize awareness and demand. To work to develop new communication tools and solutions to communicate company’s CSR at the consumers is not a marketing problem (to sell more), but a social problem (to enforce values system).

Mara Luisa Parmigiani, Il consumatore e la RSI in "SOCIOLOGIA DEL LAVORO " 106-107/2007, pp 127-141, DOI: