Connected with Consumption. Social Relations and Consumption Practices on Sns
Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Geraldina Roberti
Publishing Year 2012 Issue 2012/43 Language Italian
Pages 12 P. 178-189 File size 101 KB
DOI 10.3280/SC2012-043012
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This article explores the relationship between consumptions and social connections within the youth identity routes which develop on social networks (especially referring to Facebook). Through a research on a sample of young adults, we could notice the way youngsters exploit sharing a whole series of fruition customs to strengthen their social links and the way just relationships are one of the basic factors to define their own identity. In this way, sharing a specific consumption (or product) ends up by getting more important of the product itself, because lets people experiencing a feeling of membership and helps to structure their social network.
Keywords: Consumption, youth, social relations, identity, social networking sites
Geraldina Roberti, In relazione al consumo. Legami sociali e pratiche di fruizione sui Sns in "SOCIOLOGIA DELLA COMUNICAZIONE " 43/2012, pp 178-189, DOI: 10.3280/SC2012-043012