How consumers perceive distances among retailers? Unveiling the role of noise Pollution

Journal title ESPERIENZE D'IMPRESA
Author/s Cristian Rizzo, Matteo Di Giuseppe, Domenico Moramarco, Simone Pizzi, Myriam Portaluri, Gianluigi Guido
Publishing Year 2018 Issue 2016/1 Language Italian
Pages 15 P. 65-79 File size 171 KB
DOI 10.3280/EI2016-001004
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This study aims at analyzing the relationship between noise pollution and consumers’ perceived distance (so-called "psychic distance"), in the spatial identification of different shopping malls. Methods and results: By applying the Multi-Dimensional Scaling (MDS) analysis, it compares real and psychic distances between malls and uses appropriate t-tests to study the effect of noise pollution on it. Conclusions: Results show that consumers tend to overestimate distances among shopping malls and that the presence of noise pollution determines a significant increase in their perceived distance.

Keywords: Psychic distance, noise pollution, shopping malls, MDS

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Cristian Rizzo, Matteo Di Giuseppe, Domenico Moramarco, Simone Pizzi, Myriam Portaluri, Gianluigi Guido, L’effetto dell’inquinamento acustico sulla distanza percepita dei punti vendita in "ESPERIENZE D'IMPRESA" 1/2016, pp 65-79, DOI: 10.3280/EI2016-001004