Neuromanagement and communication

Author/s Irene Venturella, Davide Crivelli
Publishing Year 2017 Issue 2017/3 Language Italian
Pages 17 P. 295-311 File size 231 KB
DOI 10.3280/RIP2017-003002
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Neuromanagement is a research field where neuroscience methods and techniques are applied to management. The paper wants to sketch an overview of the state of the art of research in this field. Neuromanagement aims at supporting changes within organizations according to internal and external needs. Neuroscience methods are, in this perspective, useful in overcoming simplistic predictive models from management tradition thanks to the opportunities offered by the analysis of implicit measures, which reflect the importance of unconscious mechanisms and emotional processes together with rational and aware processes. In the management world, "explicit" and "implicit" dimensions coexist. While introducing the topic of implicit processes, we will then discuss even emotional and non-rational dimensions of human behaviour. We will also focus on non-verbal dimensions of communication and on the role of facial mimicry, which is a crucial channel for social interaction in corporate contexts. Finally, the verbal component of face-to-face interactions integrates the non-verbal dimension, enriching and completing the communicative process towards the creation of meaning.

Keywords: Neuromanagement, communication, neuroscience tools, implicit processes, facial mimicry, face-to-face.

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Irene Venturella, Davide Crivelli, Neuromanagement e comunicazione in "RICERCHE DI PSICOLOGIA " 3/2017, pp 295-311, DOI: 10.3280/RIP2017-003002