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Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso general business community di Ibm italia
Titolo Rivista: MERCATI E COMPETITIVITÀ 
Autori/Curatori: Alessandra Mazzei, Sonia C. Giaccone 
Anno di pubblicazione:  2014 Fascicolo: Lingua: Italiano 
Numero pagine:  22 P. 103-124 Dimensione file:  577 KB
DOI:  10.3280/MC2014-001006
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


Questo studio indaga se e come la comunicazione interna incide sullo sviluppo dei capitali intellettuale e relazionale, risorse critiche per raggiungere posizioni competitive difendibili. In particolare esplora come i contesti delle comunità di pratica rappresentino condizioni comunicazionali adeguate a sviluppare conoscenza e relazioni. La parte empirica presenta lo studio di una comunità di pratica svolto tramite interviste e un questionario: la General Business Community di IBM Italia. I risultati dell’indagine evidenziano che le comunità di pratica riducono le barriere alla condivisione della conoscenza e valorizzano le reti di relazioni interpersonali. Ciò comporta dei benefici in termini di capitali intellettuale e relazionale e quindi di potenziale competitivo per l’impresa.


Keywords: Comunicazione interna, capitale intellettuale, conoscenza, capitale relazionale, fiducia, comunità di pratica.

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Alessandra Mazzei, Sonia C. Giaccone, in "MERCATI E COMPETITIVITÀ" 1/2014, pp. 103-124, DOI:10.3280/MC2014-001006

   

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