Quality in marketing process and networking value co-creation: some evidences in hospitality industry

Author/s Valentina Della Corte, Enrico Di Taranto, Roberto Micera
Publishing Year 2014 Issue 2014/2 Language English
Pages 28 P. 53-80 File size 237 KB
DOI 10.3280/MC2014-002004
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The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an application of service-dominant logic according to resource- based theory, with specific attention to a particular branch and precisely how the "relational view" leads to value co-creation and that takes into account the central issue of tourism and in particular hotel quality management. They demonstrate the usefulness of this framework through a structured questionnaire, submitted to a sample of hotels, helpful to understand the club’s implications on the quality co-creation process.

Keywords: Service-Dominant Logic, Resource-based Theory, Network, Value Co-Creation, Quality, Destination Image.

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Valentina Della Corte, Enrico Di Taranto, Roberto Micera, Quality in marketing process and networking value co-creation: some evidences in hospitality industry in "MERCATI E COMPETITIVITÀ" 2/2014, pp 53-80, DOI: 10.3280/MC2014-002004