Clicca qui per scaricare

The service innovation in healthcare network
Titolo Rivista: MERCATI & COMPETITIVITÀ 
Autori/Curatori: Chiara Cantù, Alessandra Tzannis 
Anno di pubblicazione:  2016 Fascicolo: Lingua: Inglese 
Numero pagine:  22 P. 109-130 Dimensione file:  111 KB
DOI:  10.3280/MC2016-004007
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 




Ageing population and chronic diseases are main issues for the Italian Healthcare System, requiring the development of service innovations. What are the drivers to develop service innovation in healthcare? In which way service innovation, particularly teleservices, can create value in health context? What are the key actors involved in the generation of value related to healthcare service innovation? This paper discusses the case of SPIDER@Lecco which aim is to create a rehabilitation ecosystem to offer new telemedicine services. This project turns out to be interesting for its open innovation perspective. The development of innovative healthcare services requires to overcome the technology push approach adopting a collaborative approach. The collaboration among heterogeneous actors characterized by different competences outlines the Healthcare Network.
Keywords: Service Innovation, Healthcare Network, service marketing, telemedicine, drivers of value, ARA Model

  1. Atkinson P., Hammersley M. (1994). Ethnography and participant observation. Handbook of qualitative research, 1(23): 248-261.
  2. Alam I. (2006). Service innovation strategy and process: A cross-national comparative analysis. International Marketing Review, 23(3): 234-254.
  3. Aujoulat I., Marcolongo R., Bonadiman L., Deccache A. (2008). Reconsidering patient empowerment in chronic illness: a critic of models of self-efficacy and bodily control. Social Science & Medicine, 66(5): 1228-1239.
  4. Baraldi E., Strömsten T. (2009). Controlling and combining resources in networks –from Uppsala to Stanford, and back again: The case of a biotech innovation. Industrial Marketing Management, 38(5): 541-552.
  5. Barratt M., Choi T.Y., Li M. (2011). Qualitative case studies in operations management: Trends and future research implications (1992-2007). Journal of Operations Management, 29(4): 329-342.
  6. Basole R.C., Rouse W.B. (2008). Complexity of service value networks: Conceptualization and empirical investigation. IBM System Journal, 47(1): 53-70.
  7. Bessant J., Davies A. (2007). Managing service innovation, in Innovation in Services. London, UK: Department of Trade and Industry.
  8. Cantù C., Corsaro D., Snehota I. (2012). Roles of actors in combining resources into complex solutions. Journal of Business Research, 65(2): 139-150.
  9. Chen J., Tsou H., Ching R. (2011). Co-production and its effects on service innovation. Industrial Marketing Management, 40(8): 1331-1346.
  10. Chesbrough H. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Boston: Harvard Business School Press.
  11. Chesbrough H. (2007). Why companies should have open business models. MIT Sloan Management Review, 48(2): 22-28.
  12. Chesbrough H. (2011). Open Services Innovation. Chichester: John Wiley & Sons.
  13. Corsaro D., Ramos C., Henneberg S.C., Naudé P. (2012). The impact of network configurations on value constellations in business markets – The case of an innovation network. Industrial Marketing Management, 41(1): 54-67. Den Hertog P., Wietze VdA, De Jong M.W. (2010). Capabilities for managing service innovation: Towards a conceptual framework. Journal of Service Management, 21(4): 490-512.
  14. Dubois A., Gadde L-E. (2002). Systematic Combining: An Abductive Approach to Case Research. Journal of Business Research, 55(7): 553-560.
  15. Epstein R.M. (2000). The science of patient-centered care. The Journal Of Family Practice, 49(9): 805-807.
  16. Etzkowitz H., Leydesdorff L. (2000). The dynamics of innovation: from national systems and “mode 2” to a triple helix of university-industry-government relations. Research Policy, 29(2): 109-123.
  17. Ford D., Mouzas S. (2013). The theory and practice of business networking. Industrial Marketing Management, 43(3): 433-442.
  18. Ford D. (2011). IMP and Service Dominant Logic: Divergence, Convergence and Development. Industrial Marketing Management, 40(2): 231-239.
  19. Garriga H., Von Krogh G., Spaeth S. (2013). How constraints and knowledge mediate open innovation – A test and extension of Laursen and Salter. Strategic Management Journal, 34(9): 1134-1144.
  20. Gebauer H., Paiola M., Saccani N. (2013). Characterizing service networks for moving from products to soluBons. Industrial Marketing Management, 42(1): 31-46.
  21. Groönroos C. (1990). Relationship approach to marketing in service contexts: The marketing and organizational behavior interface. Journal of Business Research, 20(1): 3-11.
  22. Grönroos C., Helle P. (2010). Adopting a service logic in manufacturing. Conceptual foundation and metrics for mutual value creation. Journal of Service Management, 21(5): 564-590.
  23. Grönroos C., Ravald A. (2011). Service as business logic: implications for value creation and marketing. Journal of service management, 22(1): 5-22.
  24. Gummesson E., Mele C. (2010). Marketing as Co-creation of Value through Network Interacting and resource integration. Journal of business market management, 4(4): 181-198.
  25. Håkansson H., Ford D., Gadde L-E., Snehota I., Waluszewski A. (2009). Business in Networks. Chichester: John Wiley & Sons Ltd.
  26. Halinen A., Törnroos J.-Å. (1995). The meaning of time in the study of industrial buyer- seller relationships. In Möller K.E. and Wilson D.T. eds., Business marketing: An interaction and network perspective. Boston: Kluwer, 493-529.
  27. Harrison D., Easton G. (2004). Temporally embedded case comparison in industrial marketing research. In Critical Realist Applications in Organisation and Management Studies. London and New York: Routledge, 194-210.
  28. Hartzband P., Groopman J. (2010). Untangling the Web – Patients, Doctors, and the Internet. New England Journal of Medicine, 362: 1063-1066.
  29. Huber F., Herrmann A., Henneberg S. (2007). Measuring customer value and satisfaction in services transactions, scale development, validation and crosscultural comparison. International Journal of Consumer Studies, 31(6): 554-564.
  30. Jaakkola E., Hakanen T. (2013). Value co-creation in solution networks. Industrial Marketing Management, 42(1): 47-58.
  31. Johnson M.W., Christensen C.M., Kagermann H. (2008). Reinventing Your Business Model (Cover Story). Harvard Business Review, 86(12): 50-59.
  32. Karniouchina E., Victorino L., Verma R. (2005). Product and service innovation: Ideas for future cross-disciplinary research. Journal of Product Innovation Management, 23(3): 274-280. Kindström D., Kowalkowski C. (2009). Development of industrial service offerings –A process framework. Journal of Service Management, 20(2): 156-172.
  33. Kindström D., Kowalkowski C., Sandberg E. (2013). Enabling service innovation: A dynamic capabilities approach. Journal of Business Research, 66(8): 1063-1073.
  34. Kothandaraman P., Wilson D.T. (2001). The future of competition: Value-creating networks. Industrial Marketing Management, 30(4): 379-389.
  35. Lahiri N., Narayanan S. (2013). Vertical Integration, Innovation and Alliance Portfolio Size: Implications for Firm Performance. Strategic Management Journal, 34(9): 1042-1064.
  36. Leiponen A., Helfat C.E. (2010). Innovation objectives, knowledge sources, and the benefits of breadth. Strategic Management Journal, 31(2): 224-236.
  37. Leydesdorff L. (2011). The Triple Helix, Quadruple Helix, …, and an N-Tuple of Helices: Explanatory Models for Analyzing the Knowledge-Based Economy?. Journal of the Knowledge Economy, 3(1): 25-35.
  38. Lichtenthaler U. (2011). The evolution of technology licensing management: identifying five strategic approaches. R&D Management, 41(2): 173-189.
  39. Lindgreen A., Wynstra F. (2005). Value in business markets: What do we know? Where are we are going?. Industrial Marketing Management, 34(7): 732-748.
  40. Lo Scalzo A., Donatini A., Orzella L., Cicchetti A., Profili S., Maresso A. (2009). Italy Health system review. Health Systems in Transition, 11(6): 1-2016.
  41. Lusch R.F., Vargo S.L., Tanniru M. (2010). Service, value networks and learning. Journal of the Academy of Marketing Science, 38(1): 19-31.
  42. Matthyssens P., Vandenbempt K., Weyns S. (2009). Transitioning and co-evolving to upgrade value offerings: A competence-based marketing view. Industrial Marketing Management, 38(5): 504-512.
  43. McMullan M. (2006). Patients using the internet to obtain health information: how this affects the patient-health professional relationship. Patient Education and Counseling, 63(1-2): 24-28.
  44. Morgan F.N., Deeter-Schmelz D., Moberg C.R. (2007). Branding implications of partner firm-focal firm relationships in business-to-business networks. The Journal of Business and Industrial Marketing, 22(6): 372-382.
  45. Ngo L.V., O’Cass A. (2013). Innovation and business success: The mediating role of customer participation. Journal of Business Research, 66(8): 1134-1142.
  46. Ramos C., Roseira C., Brito C., Henneberg S., Naudé P. (2013). Business Service Networks and their Process of Emergence: The Case of the Health Cluster Portugal. Industrial Marketing Management, 42(6): 950-968.
  47. Salunke S., Weerawardena J., McColl-Kennedy J.R. (2011). Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms. Industrial Marketing Management, 40(8): 1251-1263.
  48. Storbacka K., Frow P., Nenonen S., Payne A. (2012). Designing business models for value co-creation. In Vargo S.L., Lusch R.F., eds. Special issue – Toward a better understanding of the role of value in markets and marketing. Review of Marketing Re- search, Vol. 9, Emerald Group Publishing Limited, 51-78.
  49. Syson F., Perks H. (2004). New service development: a network perspective. Journal of Services Marketing, 18(4): 255-266.
  50. Teijeiro T., Félix P., Presedo J., Zamarrón C. (2013). An open platform for the protocolization of home medical supervision. Expert Systems with Applications, 40 (7): 2607-2614. Tzannis A. (2013). Chronic disease management in the Lombardy region: An evolutionary service network perspective. Industrial Marketing Management, 42(7): 1042-1056.
  51. Vargo S.L., Lush R.F. (2011). It’s all B2B…and beyond: Toward a systems perspective of the market. Industrial Marketing Management, 40(2): 181-187.
  52. Whittaker G., Ledden L., Kalafatis S.P. (2007). A re-examination of the relationship between value, satisfaction and intention in business services. Journal of Services Marketing, 21(5): 345-357.

Chiara Cantù, Alessandra Tzannis, in "MERCATI & COMPETITIVITÀ" 4/2016, pp. 109-130, DOI:10.3280/MC2016-004007

   

FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche