Journal Title: MERCATI & COMPETITIVITÀ
Author/s: Francesco Polese, Debora Sarno, Orlando Troisi, Mara Grimaldi
Year: 2018
Issue: 3
Language: English
Pages: 27
Pg. 135-161
FullText PDF: 163 KB
DOI: 10.3280/MC2018-003008
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Keywords: Value co-creation, service marketing, Service-dominant logic, Viable systems approach, actor-for-actor, service exchange
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Francesco Polese, Debora Sarno, Orlando Troisi, Mara Grimaldi, in "MERCATI & COMPETITIVITÀ" 3/2018, pp. 135-161, DOI:10.3280/MC2018-003008