Admen at war. Propaganda expertise and techniques in Italy (1914-18).

Author/s Irene Di Jorio
Publishing Year 2015 Issue 2015/95 Language Italian
Pages 26 P. 75-100 File size 629 KB
DOI 10.3280/PASS2015-095004
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Historical literature has examined in depth Italian propaganda during the First World War. However, the relations between political propaganda and advertising remain an under-researched field. The article explores these relations through the Italian admen’s professional rhetoric. By focusing on the journal «L’Impresa Moderna», this study looks into the expertise, techniques and theories on war propaganda at the beginnings of Italian advertising.

Keywords: Propaganda, Advertising, Admen, Mass communication, «L’Impresa Moderna», First World War, Italy

Irene Di Jorio, Pubblicitari in guerra. Saperi e tecniche di propaganda in Italia (1914-18) in "PASSATO E PRESENTE" 95/2015, pp 75-100, DOI: 10.3280/PASS2015-095004