Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case
Journal title MERCATI & COMPETITIVITÀ
Author/s Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei
Publishing Year 2016 Issue 2016/4
Language English Pages 20 P. 65-84 File size 185 KB
DOI 10.3280/MC2016-004005
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Keywords: Digital Branding, Corporate Reputation, Brand Image, Crisis Management, Social Network, Digital Investigation
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Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei, Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case in "MERCATI & COMPETITIVITÀ" 4/2016, pp 65-84, DOI: 10.3280/MC2016-004005