RISULTATI RICERCA

There are many examples of globalization. Fundamentalism, for instance, is a way of communication and globalization of religions. But local phenomena are very different. Therefore the periphery is where the management of communication and globalization takes place. Another specific issue concerns the de-ideologization of politics, with no distinction between left and right side of belonging and behaviour. But the most relevant effect is the globalization of poverty, not coming from money deregulation but from market rules and consumerism.

La società in cui viviamo in questa nostra epoca viene spesso definita come società della conoscenza o anche come società del rischio. Ma se all’ignoranza abbiamo sempre attribuito l’origine dei rischi e alla conoscenza la soluzione dei nostri problemi, come possiamo superare la contraddizione tra sovrabbondanza informativa e uso dannoso dell’informazione? Coniugando lavoro teorico e ricerca empirica, il volume intende rispondere a questo interrogativo esaminando il nesso che intercorre tra comunicazione e incertezza scientifica.

A pre-requisite of the dynamic market is the widespread use of advertising, which is within the reach of large companies, while small ones have to incur excessive costs; this market is characterised by an excess of supply over demand, so that foods which are not advertised are difficult to place on the market and when they are placed, they are penalised in terms of their price, as in the case of typical products with a small volume of supply. These mechanisms, and advertising in particular, have driven companies to increase the size of their business, in order to benefit from economies of scale, and the markets to enlarge surfaces extended as far as globalisation. Large companies and large markets orient production towards standard foods that do not come up against local discrimination, as happens for those that are typical of a particular area. For typical products, it is necessary to develop the concentration of demand, increase the level of food culture and organise the markets so that demand always exceeds supply in order to get back to acceptable prices.

Il libro affronta, in una prospettiva interdisciplinare, i principali aspetti, temi e problemi relativi alla comunicazione e alla formazione; offre un quadro d’insieme dei processi comunicativi partendo da una panoramica delle principali teorie, dei modelli e delle definizioni, e propone un’analisi accurata sia delle piattaforme e dei learning objects utilizzati in corsi e-learning sia delle strategie di negoziazione che caratterizzano gli interscambi on line tra studenti.

The issues related to the world of health and in particular those related to medical liability arouse more and more attention from the public and, therefore, have a significant space on the media. In this context the issues related to the phenomena of communication concern many aspects, from communication (so-called "internal") between doctor and patient (involving issues around the "informed consent") communication (by health workers) of the "clinical risk", from communication more closely "endo-trial" (ability to adequately communicate the specifics of the individual case, the peculiarities of scientific-medical, etc.) to which attention must be placed on that field the communication operators which not always in the formulation of the news, they emphasize the differences existing between the various profiles (civil law, criminal law, ethics, etc.) of medical liability. The circulation of inadequate information determines in fact, in addition to a general feeling of distrust of the health system, a growth of disputes resulting in uncertainty, even in health care workers, about the performing their respective profession.

Il volume intende contribuire al dibattito sull’innovazione dei processi partecipativi e comunicativi nell’ambito della costruzione di politiche, piani e progetti territoriali. A tale scopo suggerisce un nuovo approccio metodologico che mira a superare le principali criticità legate alle tecniche comunemente utilizzate per il coinvolgimento della cittadinanza – mediante l’adozione di una combinazione di metodi diversi quali interviste informative, focus group e analisi delle tracce digitali –, come testimonia il lavoro svolto con i cittadini del Comune di Peccioli (Pisa).