LIBRI DI CRISTIANO CIAPPEI

Society is currently facing profound crises which threaten the stability, development, and individuals’ well-being. Specifically, health, environmental, and social crises have become topics of great interest among academics and scholars of Governance.  In this transformative environment, companies fulfill a vital role: they need to be responsible to the community by rethinking the maximization of interests. Indeed, businesses should operate by maximizing stakeholder interests and respecting social development. Failure to achieve these priority objectives can have major implications for society.  In achieving these ethical goals, Governance covers a crucial role. However, the debate on Governance and management has focused on purely control and administrative aspects. The present research offers a reinterpretation of Governance through a political lens. By examining Shareholder Theory and Stakeholder Theory, it emerges how in corporate management the political approach is superordinate to the ethical approach. This relationship between politics and ethics is analyzed in the context of Corporate Social Responsibility. Indeed, the research argues that Corporate social Responsibility is political and not ethical fact. The ethical roots of Corporate Social Responsibility can only be rediscovered through the enhancement of the moral dimension of management. In addition to Shareholder theory and Stakeholder Theory, the research explores Easton's model of political systems.  

This paper aims to demonstrate how consumers’ identification and engagement in social media brand communities are antecedents of brand loyalty intention and electronicword of mouth (E-WOM). Because E-WOM may be considered as a proxy to measure consumers’ propensity to participate in brand value co-creation, the present study assessed which factors influence value co-creation in social media brand communities. A survey was administered online to members of Italian Nike+ runners’ communities. A multiple mediation analysis based on the use of SPSS PROCESS Macro has been selected as that consumers’ identification in social media brand community influences main methodology of this research. The results showed that consumers’ identification in the community influences consumers’ engagement which, in turn, influences brand loyalty intention. Moreover, this relation is moderated by consumers’ trust.

La competenza strategica si alimenta delle risorse maturate in contesti formali, non formali e informali, fortemente connesse e integrate fra loro, che danno origine a un sapere nascosto, implicito ma di fondamentale importanza. Da qui la proposta di considerare contenuto e sostanza dell’agire la sua saggezza articolata in politica, etica, strategia e organizzazione, ed esprimere un metodo nel divenire ricorsivo d’interpretazione, progettazione, implementazione, innovazione.

Per gli studenti universitari, che si trovano in un periodo di preparazione al lavoro, il coaching fornisce la possibilità di integrare la preparazione teorica e tecnica con l’acquisizione di modalità proattive nell’affrontare i problemi e di modalità assertive nell’impostare le relazioni con gli altri. Il volume vuole essere uno stimolo per gli studenti universitari, ma anche per le istituzioni e i professionisti che volessero progettare iniziative di coaching, giovandosi del know-how che questa pubblicazione mette a disposizione.