Come progettarli e realizzarli
Pensato per i professionisti della comunicazione d’azienda e del settore eventi, oltre che per gli studenti, il volume propone molte case history a supporto delle spiegazioni, con numerosi rimandi a video e immagini da visualizzare sul sito dedicato che rendono interattiva la lettura anche per il lettore più curioso.
cod. 640.12
The aim of the paper is to examine some of the factors that could potentially affect a firm’s online presence in international distant markets. More specifically, the study focuses on Italian fashion firms that operate in China, and examines the impact of firm’s size, experience, and positioning (luxury brand or not) on the adoption of a digital presence in this emerging country.
Web 2.0: a study about Italian football clubs - This study carries out an analysis about tools and features that characterize the Web 2.0 approach and the related opportunities for companies. The study is focused on the Football field in Italy and it analyses companies’ and consumer activities related to the Premier League and the Second Division. There are two main goals the analysis aims at: first, understanding actual trends and problems in adopting the Web 2.0 tools; secondly, the definition of eventual business developments both for the analysed sector and for close businesses. Keywords: Web 2.0, community, sport, tribal marketing, Internet
Esperienze nel distretto carpigiano e nel sistema moda italiano
cod. 380.261