Web, marketing, vita 2.0: dal marketing ai marketing, dal consumatore al co-consumatore
Journal title SOCIOLOGIA DEL LAVORO
Author/s Piergiorgio Degli Esposti
Publishing Year 2008 Issue 2007/108 Language Italian
Pages 15 P. File size 78 KB
DOI
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Web marketing (by Piergiorgio Degli Esposti) - ABSTRACT: Second Life This paper aims to analyses how the changes of the fundamental dimensions, existence, space and time effect consumer behavior, as a consequence of the digitalization of life. The role of the consumer has dramatically changed within the process of consumption, by dramatically changing the role of the consumer. Changing it from target to actor, an actor with the capacity to react consciously to the stimuli offered by the system of production. Hence the opportunity arises, to reconsider the role of the consumer from its rational capability. Defining an anthropological evolution of the subject, a subject who is more consciously involved within the production process.
Piergiorgio Degli Esposti, Web, marketing, vita 2.0: dal marketing ai marketing, dal consumatore al co-consumatore in "SOCIOLOGIA DEL LAVORO " 108/2007, pp , DOI: