Glocal working. Living and working across the world with cultural intelligence
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pp. 464,      1a edizione  2010   (Codice editore 1529.2.110)

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In breve
To live and work in our “glocal” world, we have to be innovative as “outsiders” able to see the same things in many different ways. If we see and think differently about a business need, a problem or a market’s niche, we have a good chance of coming up with an out-of-the-box approach – one that’s original, unique and competitive. So we need some cross-cultural intelligence.
Presentazione del volume

Today cultural intelligence is a big challenge. People from different cultural backgrounds are likely to have different attitudes towards hierarchy, ambiguity, achievement orientation, time and working with others.
Do we know how to understand the implicit, basic assumptions that guide people's behavior in different areas of our world? Do we know how to interpret the explicit norms and values that guide a foreign society?
To live and work in our "glocal" (global & local) world, we have to be innovative as "outsiders" able to see the same things in many different ways. If we see and think differently about a business need, a problem or a market's niche, we have a good chance of coming up with an out-of-thebox approach - one that's original, unique and competitive. So we need some cross-cultural intelligence.

Barbara Bertagni is a trainer and a people developer, an anthropologist, an epistemologist and a clinical psychologist. A founder and managing partner of LKN-LOGOS Knowledge Network (Switzerland and European Union) and of GWKGrowth Wisdom Knowledge (Hong Kong).
Michele La Rosa is a professor of Sociology of Work and of Sociology of Economics by the Faculty of Political Sciences, University of Bologna. In the same university, he is also the President of the Sociology degree program and of the Occupation, market and ambient master program. He manages CIDOSPEL - The International Center for Documentation and Sociological Studies on Work Issues.
Fernando Salvetti specializes in skills for global business, cross-cultural intelligence and people development as a founder and managing partner of LKNLOGOS Knowledge Network (Switzerland and European Union). He is also a founder and a managing partner of GWK-Growth Wisdom Knowledge (Hong Kong) and of some other parent companies, based in several countries. He lectures in different universities and business schools.
Indice

Contents:
Barbara Bertagni, Michele La Rosa, Fernando Salvetti, "Glocal" working: a short introduction
First Part. Paradigms and Models
Geert Hofstede, Think locally, act globally: cultural constraints in personnel management
Edgar H. Schein, Three cultures of management: the key to organizational learning
Martin J. Gannon, The cultural metaphoric method: description, analysis and critique
Elisabeth Plum, Cultural intelligence: a concept for bridging and benefiting from cultural differences
Clotaire Rapaille, Culture codes: birth of a notion
Brooks Peterson, What is cultural intelligence?
Fernando Salvetti, Barbara Bertagni, Anthropology and epistemology for "glocal" managers: understanding the worlds in which we live and work
Second Part. Experiences and Best practices
Mark Louis Uhrich, On being international: reflections on living an international life - with observations and suggestions
Mark Louis Uhrich, France - US comparisons: some comparisons between France and the United States
Fernando Salvetti, Skills for global business: cultural intelligence & business development
Sabrina Bresciani, Martin J. Eppler, "Glocalizing" visual communication in organizations: when and how to adapt visual communication to local standards
Stefano Tardini, Generation Y and "glocal" working, Lorenzo Cantoni, Emanuele Rapetti
Vittorio Simonelli, Drumstorming music: a percussion and training experience based method
Helena Karjaleinen, What instruments and practices for the management of a multicultural staff?
Barbara Köhne, Cross-cultural coaching
Fernando Salvetti, Be innovative and learn how to learn! Cultural intelligence to a better learning
Fernando Salvetti, Knowledge sharing + Networking = Product innovation (x 2_ x 3_ _)
Jean-Sébastien Guy, What is global and what is local? A theoretical discussion around globalization
Fernando Salvetti, Global/Local services
Pascale Reinhardt, Managing in Asia: conflict, incomprehension, or successful relations? The difficulties encountered by Western expatriate managers in Asia
Loukia Sarroub, Living "glocally" with literacy success in the US Midwest
Wendy Griswold, Erin Metz McDonnell, Terence Emmett McDonnell, Glamour and honor: going online and reading in West African culture
David Towers, Wal-Mart: a glocalized company
Abstracts
Authors.