Facts, rather than words. Observation survey and the museum visitor behaviour analysis

Author/s Ludovico Solima
Publishing Year 2013 Issue 2013/4
Language Italian Pages 23 P. 103-125 File size 1667 KB
DOI 10.3280/MC2013-004006
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The analysis of museum visitors’ characteristics and, more particularly, of their visiting behaviours has become more and more relevant at an international level, while the Italian context denotes a widespread delay on such a topic. In such a framework, the paper aims to analyse a specific analysis method, the so called "observation survey" ("timing and tracking"), based on museum visitor behaviours study. The essay tries to highlight peculiarities of such an approach to visitor study, which allows - through a non-intrusive data collection method - the identification of some factors able to influence visiting processes taking place in museums, even in the perspective of recent technological developments.

Keywords: Museums, visitors, observation survey, visiting behaviour.

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Ludovico Solima, Fatti, più che parole. l’indagine osservante e l’analisi del comportamento di fruizione del visitatore museale in "MERCATI E COMPETITIVITÀ" 4/2013, pp 103-125, DOI: 10.3280/MC2013-004006