Journal title MERCATI E COMPETITIVITÀ
Author/s Valentina De Marchi, Eleonora Di Maria
Publishing Year 2015 Issue 2015/4 Language Italian
Pages 18 P. 87-104 File size 109 KB
DOI is like a bar code for intellectual property: to have more infomation click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
The paper aims at exploring the environmental strategies of SMEs in the fashion industries and the interdependences of eco-innovation, supply relationships management and communication strategies of firms basing their competitive advantage on sustainability. Based on qualitative analysis of 3 Italian born green firms, our results show that, in order to increase product intangible value related to environmental sustainability, firms’ communication strategies have to combine deep and extended information on the organization of firm’s supply chain as well as the customer’s engagement, also through innovative distributive solutions.
Keywords: Eco-innovation strategies, green supply chain management, fashion, SMEs, communication
Valentina De Marchi, Eleonora Di Maria, Eco-innovazione, relazioni di fornitura e implicazioni per la comunicazione nelle piccole imprese: un focus sulla moda italiana in "MERCATI E COMPETITIVITÀ" 4/2015, pp 87-104, DOI: 10.3280/MC2015-004005