Journal title MERCATI & COMPETITIVITÀ
Author/s Matteo Corciolani, Giacomo Gistri, Stefano Pace
Publishing Year 2016 Issue 2016/4 Language English
Pages 22 P. 43-64 File size 97 KB
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Keywords: Branding, crisis management, social media, content analysis, palm oil.
Matteo Corciolani, Giacomo Gistri, Stefano Pace, Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents in "MERCATI & COMPETITIVITÀ" 4/2016, pp 43-64, DOI: 10.3280/MC2016-004004