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Journal Title: MERCATI & COMPETITIVITÀ 
Author/s: Ludovica Moi, Moreno Frau, Francesca Cabiddu 
Year:  2018 Issue: Language: English 
Pages:  22 Pg. 65-86 FullText PDF:  512 KB
DOI:  10.3280/MC2018-004005
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Keywords: Qualitative data sources, NVivo, NCapture, consumer brand engagement, social media.

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Ludovica Moi, Moreno Frau, Francesca Cabiddu, in "MERCATI & COMPETITIVITÀ" 4/2018, pp. 65-86, DOI:10.3280/MC2018-004005

   

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