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Journal Title: MERCATI & COMPETITIVITÀ 
Author/s: Silvia Biraghi, Rossella Chiara Gambetti 
Year:  2018 Issue: Language: English 
Pages:  19 Pg. 109-127 FullText PDF:  456 KB
DOI:  10.3280/MC2018-004007
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Keywords: Digital diaries, networked consumers, qualitative research, netnography, data collection tool, self-reflection

Silvia Biraghi, Rossella Chiara Gambetti, in "MERCATI & COMPETITIVITÀ" 4/2018, pp. 109-127, DOI:10.3280/MC2018-004007

   

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