Exploring gender differences in the Italian traditional pizza consumption

Journal title ECONOMIA AGRO-ALIMENTARE
Author/s Gioacchino Pappalardo, Giuseppe Di Vita, Giovanni La Via, Severino Romano, Antonella Vastola, Mario Cozzi, Mario D’Amico
Publishing Year 2019 Issue 2019/1 Language English
Pages 18 P. 11-28 File size 151 KB
DOI 10.3280/ECAG2019-001002
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The studies on gender differences in food consumption have experienced a deep and remarkable development from several perspectives. Many studies have been addressed to highlight whether differences exist among males and females in purchasing behaviors or consumption for specific food products but no study pizza consumption segmented by gender has been carried out. This study evaluates gender differences in the consumption of traditional Italian pizza. For this purpose, a quantitative study was conducted on a representative sample of Sicilian pizza consumers. Our findings showed that there exist any gender differences in pizza consumption that appear to be strongly related to preferences for sensory attributes such as "smell", "appearance", "crunchiness" as well for "price". Our findings show that gender differences can significantly influence the buying process of this traditional Italian food, and they have important implications for the food industry since gender differences should be taken into account in new formulation and characterization of pizza.

Keywords: Coffee, hedonic evaluation, tea, triangle test, willingness to pay.

Jel codes: L83, L95, M31

  1. Adalja, A., Hanson, J., Towe, C., & Tselepidakis, E. (2013). An examination of consumer willingness to pay for local products. Agricultural and Applied Economics Association 2013 Annual Meeting, Washington, D.C.
  2. Afifi-Soweid, R.A., Kteily, M.B.N., & Shediac-Rizkallah, M.C. (2002). Preoccupation with weight and disordered eating behaviours of entering students at a university in Lebanon. International Journal of Eating Disorders, 32(1), 52-57.
  3. Akpinar, M.G., Aykin, S.M., Sayin, C., & Ozkan, B. (2009). The role of demographic variables in purchasing decisions on fresh fruit and vegetables. Journal of Food, Agriculture and Environment, 7(3&4), 106-110.
  4. Allegra, V., Zarba, A.S., & Muratore, G. (2012). The post-purchase consumer behaviour, survey in the context of materials for food packaging. Italian Journal of Food Science, 24(4), 160-164.
  5. Andreoni, J., & Vesterlund, L. (2001). Which is the fair sex? Gender differences in altruism. Quarterly Journal of Economics, 116(1), pp. 293-312. DOI: 10.1162/003355301556419
  6. Ares, G., & Gambaro, A. (2007). Influence of gender, age and motives underlying food choice on perceived healthiness and willingness to try functional foods. Appetite, 49(1), 148-158.
  7. Arganini, C., Turrini, A., Saba, A., Virgili, F., & Comitato, R. (2012). Gender differences in food choice and dietary intake in modern western societies. INTECH Open Access Publisher.
  8. Barker, M.E., Thompson, K.A., & McClean, S.I. (1995). Attitudinal dimensions of food choice and nutrient intake. British Journal of Nutrition, 74(5), 649-659. DOI: 10.1079/BJN19950168
  9. Bazzani, C., Caputo, V., Nayga, R.M., & Canavari, M. (2017). Revisiting Consumers’ Valuation for Local Versus Organic Food Using a Non-Hypothetical Choice Experiment: Does Personality Matter? Food Quality And Preference, 62, 144-154.
  10. Courtenay, W.H. (2000). Behavioural factors associated with disease, injury, and death among men: evidence and implications for prevention. Journal of Men’s Studies, 9(1), 81-142.
  11. Cox, J.C. & Deck C.A. (2006). When are women more generous than men? Economic Inquiry, 44(4), 587-598.
  12. Crawford, D.A., & Baghurst, K.I. (1990). Diet and health: a national survey of beliefs, behaviours and barriers to change in the community. Australian Journal of Nutrition and Dietetics, 47(4), 97-104. Croson, R. & Gneezy, U. (2009). Gender differences in preferences. Journal of Economic Literature, 47(2), 1-27.
  13. D’Amico, M., Di Vita, G., & Monaco, L. (2016). Exploring environmental consciousness and consumer preferences for organic wines without sulfites. Journal of Cleaner Production, 120, 64-71.
  14. de Magistris, T., Gracia A. Albisu, L.M. (2014). Wine consumers preferences in Spain: an analysis using the best-worst scaling approach. Spanish Journal of Agricultural Research, (3), 529-541.
  15. Dittmar, H., Beattie, J., & Friese, S. (1995). Gender identity and material symbols: Objects and decision considerations in impulse purchases. Journal of Economic Psychology, 16(3), 491-511. DOI: 10.1016/0167-4870(95)00023-H
  16. Di Vita, G., Pappalardo, G., & D’Amico M. (2016a). Exploring the determinants of consumption for an Italian traditional product: the case of pizza. Quality-Access to Success, 17(S1), 216-221.
  17. Di Vita, G., De Salvo, G., Bracco, S., Gulisano, G. & D’Amico, M. (2016b). Future market of pizza: which attributes do they matter. AGRIS on-line Papers in Economics and Informatics, 8(4), 59-71.
  18. Di Vita, G., D’Amico M., Lombardi A., & Pecorino B. (2016c). Evaluating low sodium content in food: the willingness to pay for salt-reduced bread, a case study. Agricultural Economics Review, 17(2), 82-99.
  19. Fagerli, R.A., & Wandel, M. (1999). Gender Differences in Opinions and Practices with Regard to a “Healthy Diet”. Appetite, 32(2), 171-190.
  20. Friel, S., NicGabhainn, S., & Kelleher, C. (1999). Main results of the national health and lifestyle surveys, SLAN and HBSC. Centre for Health Promotion Studies: National University of Ireland and Department of Health and Children, Galway.
  21. Giampietri, E., Verneau, F., Del Giudice, T., Carfora, V., & Finco, A. (2018). A Theory of Planned behaviour perspective for investigating the role of trust in consumer purchasing decision related to short food supply chains. Food Quality and Preference, 64, 160-166.
  22. Gil, J. M., Gracia, A., & Sanchez, M. (2000). Market segmentation and willingness to pay for organic products in Spain. The International Food and Agribusiness Management Review, 3(2), 207-226. DOI: 10.1016/S1096-7508(01)00040-4
  23. Girgenti, V., Massaglia, S., Mosso, A., Peano, C., & Brun, F. (2016). Exploring perceptions of raspberries and blueberries by Italian consumers. Sustainability, 8(10), 1027.
  24. Girois, S.B., Kumanykia, S.K., Morabia, A., & Mauger, E. (2001). A comparison of knowledge and attitudes about diet and health among 35 to 75 year-old adults in the United States and Geneva, Switzerland. American Journal of Public Health, 91(3), 418-424. DOI: 10.2105/AJPH.91.3.418
  25. Glanz, K., Basil, M., Maibach, E., Goldberg, J., & Snyder, D. (1998). Why Americans eat what they do: taste, nutrition, cost, convenience, and weight control concerns as influences on food consumption. Journal of the American Dietetic Association, 98(10), 1118-1126. DOI: 10.1016/S0002-8223(98)00260-0
  26. Goode, J., Beardsworth, A., Haslam, C., Keil, T., & Sherratt, E. (1995). Dietary dilemmas: nutritional concerns of the 1990’s. British Food Journal, 97(11), 3-12. DOI: 10.1108/00070709510105050
  27. Gracia, A., De Magistris, T., & Nayga, R.M. (2012). Importance of Social Influence in Consumers’ Willingness to Pay for Local Food: Are There Gender Differences? Agribusiness, 28(3), 361-371.
  28. Gutman, J. (1982). A Means-End Chain Model Based on Consumer Categorization Processes. Journal of Marketing, 46, 60-72.
  29. Johnson, F., & Wardle, J. (2005). Dietary restraint, body dissatisfaction, and psychological distress: A prospective analysis. Journal of Abnormal Psychology, 114(1), 119-125.
  30. Kiefer, I., Rathmanner, T., & Kunze, M. (2005). Eating and dieting differences in men and women. The Journal of Men’s Health & Gender, 2(2), 194-201. DOI: 10.1037/0021-843X.114.1.119
  31. Kostanski, M., Fisher, A., & Gullone, E. (2004). Current conceptualization of body image dissatisfaction: Have we got to wrong? Journal of child Psychology and Psychiatry, 45(7), 1317-1325.
  32. Rimal, P., Arbindra., Moon, W. & Balasubramanian, S. (2005). Agro-biotechnology and organic food purchase in the United Kingdom. British Food Journal, 107(2), 84-97. DOI: 10.1108/00070700510579162
  33. Rozin, P., Fischler, C., Imada, S., Sarubin, A., & Wrzesniewski, A. (1999). Attitudes to food and the role of food in life in the U.S.A., Japan, Flemish Belgium and France: possible implication for the diet-health debate. Appetite, 33(2), 163-180.
  34. Tate, J., & Cade, J. (1990). Public knowledge of dietary fat and coronary heart disease. Health Education Journal, 49(1), 32-35. DOI: 10.1177/001789699004900112
  35. Thiele, S., & Weiss, C.R. (2003). Consumer Demand for Food Diversity: Evidence for Germany. Food Policy, 28(2), 99-115. DOI: 10.1016/S0306-9192(02)00068-4
  36. Wardle, J., Parmenter, K., & Waller, J. (2000). Nutrition knowledge and food intake. Appetite, 34(3), 269-275.
  37. Wardle, J., & Griffith, J. (2001). Socioeconomic status and weight control practices in British adults. Journal of Epidemiology & Community Health, 55(3), 185-190.
  38. Rappoport, L., Peters, G.R., Downey, R., McCann, T., & Huff-Corzine, L. (1993). Gender and age differences in food cognition. Appetite, 20(1), 33-52.
  39. Prattala, R., Paalanen, L., Grinberga, D., Helasoja, V., Kasmel, A., & Petkeviciene, J. (2006). Gender differences in the consumption of meat, fruit and vegetables are similar in Finland and the Baltic countries. The European Journal of Public Health, 17(5), 520-525.
  40. Parmenter, K., Waller, J. & Wardle, J. (2000). Demographic variation in nutrition knowledge in England. Health Education Research, 15(2), 163-174.
  41. Pappalardo, G. & Lusk, J. (2016). The role of beliefs in purchasing process of functional foods. Food Quality and Preference, 53, 151-158.
  42. Olivas, R., & Bernabeu, R. (2012). Men’s and women’s attitudes toward organic food consumption. A Spanish case study. Spanish Journal of Agricultural Research, 10(2), 281-291.
  43. Napolitano, F., Braghieri, A., Piasentier, E., Favotto, S., Naspetti, S., & Zanoli, R. (2010). Effect of information about organic production on beef liking and consumer willingness to pay. Food Quality and Preference, 21(2), 207-212.
  44. Missagia, S.V., de Oliveira, S.R., & Carvalho de Rezende, D. (2012). Food Choice Motives and Healthy Eating: Assessing Gender differences. XXXVI Encontro da ANPAD, Rio de Janeiro, September 22-26.
  45. Public worry about specific food safety issues. British Food Journal, 106(1), 9-22. DOI: 10.1108/00070700410515172
  46. Miles, S., Brennan, M., Kuznesof, S., Ness, M., Ritson, C., & Frewer, L.J. (2004).
  47. McCluskey, J.J., Grimsrud, K.M., Ouchi, H., & Wahl, T.I. (2005). Bovine spongiform encephalopathy in japan: Consumers’ food safety perceptions and willingness to pay for tested beef. Australian Journal of Agricultural and Resource Economics, 49(2), 197-209.
  48. Definitions of ‘healthy’ eating: a Pan-EU survey of consumers attitudes to food, nutrition and health. European Journal of Clinical Nutrition, 51, suppl. 2, 23-29.
  49. Margetts, B.M., Martinez, J.A., Saba, A., Holm, L., & Kearney, M. (1997).
  50. Lusk, J. (2011). External validity of the food values scale. Food Quality and Preference, 22, 452-462.
  51. Lusk, J., & Briggeman, B.C. (2009). Food values. American Journal of Agricultural Economics, 91(1), 184-196.
  52. Liebman, M., Cameron, B.A., Carson, D.K., Brown, D.M., & Meyer, S.S. (2001). Dietary Fat Reduction Behaviours in College Students: Relationship to Dieting Status, Gender and Key Psychosocial Variables. Appetite, 36(1), 51-56.
  53. Lennernas, M., Fjellstrom C., Becker, W., Giachetti, I., Schmitt, A., Remaut de Winter, A.M., & Kearney. M. (1997). Influences on food choice perceived to be important by nationally-representative sample of adults in the European Union. European Journal of Clinical Nutrition, 51, suppl. 2, 8-15.
  54. Lassen, A.D., Lehmann, C., Andersen, E.W., Werther, M.N., Thorsen, A.V., Trolle, E., … & Tetens, I. (2016). Gender differences in purchase intentions and reasons for meal selection among fast food customers-Opportunities for healthier and more sustainable fast food. Food Quality and Preference, 47, Part B, 123-129.
  55. Lanza, C.M., Mazzaglia, A., Scacco, A., & Pecorino, B. (2011). Changes in sensory and instrumental features of industrial Sicilian bread during storage. Italian Journal of Food Science, 23(1), 6-12.
  56. Lanfranchi, M., Zirilli, A., Passantino, A., Alibrandi, A., & Giannetto, C. (2017). Assessment of milk consumer preferences: Identifying the choice factors through the use of a discrete logistic model. British Food Journal, 119(12), 2753-2764. DOI: 10.1108/BFJ-04-2017-0210

  • Harmful Compounds and Willingness to Buy for Reduced-Additives Salami. An Outlook on Italian Consumers Giuseppe Di Vita, Simone Blanc, Teresina Mancuso, Stefano Massaglia, Giovanni La Via, Mario D’Amico, in International Journal of Environmental Research and Public Health /2019 pp.2605
    DOI: 10.3390/ijerph16142605

Gioacchino Pappalardo, Giuseppe Di Vita, Giovanni La Via, Severino Romano, Antonella Vastola, Mario Cozzi, Mario D’Amico, Exploring gender differences in the Italian traditional pizza consumption in "ECONOMIA AGRO-ALIMENTARE" 1/2019, pp 11-28, DOI: 10.3280/ECAG2019-001002