Online Business Social Networks and Web 2.0 for the relational strategy of SMEs

Author/s Lidia Galano, Lucia Marchegiani
Publishing Year 2013 Issue 2013/2 Language Italian
Pages 24 P. 59-82 File size 814 KB
DOI 10.3280/MC2013-002004
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Interconnectedness is one of the key word for business organization to compete globally. Not only it conveys business opportunities in the global domain, it also al- lows firms to join networks where knowledge can circulate smoothly and create value. Nevertheless, SMEs still suffer from liability of smallness, when it comes to joining valuable networks and mechanisms of knowledge sharing and co-creation. In this context, ICT and social networks may offer a solution. This paper offers a piece of research on Business Social Networks, and shed more light on the Social Media Strategy for SMEs.

Keywords: Social network, social media strategy, web 2.0, business social networks, relational capital, social marketing.

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Lidia Galano, Lucia Marchegiani, Online business social network e strumenti per la gestione delle relazioni di business nelle PMI in "MERCATI & COMPETITIVITÀ" 2/2013, pp 59-82, DOI: 10.3280/MC2013-002004