Click here to download

Cultural assets. New opportunities for the region
Author/s: Piergiorgio Re, Bernardo Bertoldi, Fabrizio Mosca, Margherita Stupino, Chiara Giachino 
Year:  2016 Issue: Language: English 
Pages:  28 Pg. 13-40 FullText PDF:  195 KB
DOI:  10.3280/MC2016-002002
(DOI is like a bar code for intellectual property: to have more infomation:  clicca qui   and here 

  1. Anderson P.F. (1982). Marketing, Strategic Planning and the theory of the Firm. Journal of Marketing, 15-26,, 10.2307/3203337DOI: 10.2307/3203337
  2. Bauman Z. (2006). Vita liquida. Roma-Bari: Laterza. Bazzi A. (2010). Le opportunità del digital Marketing determinano le strategie d’impresa, Mark up. SDA Bocconi.
  3. Berthon P.R., Pitt L.F., Plangger K. and Shapiro D. (2012). Marketing meets Web 2.0, Social Media, and creative consumers: Implications for international Marketing strategy. Business Horizons, 261-271,, 10.1016/j.bushor.2012.01.007DOI: 10.1016/j.bushor.2012.01.007
  4. Blattberg R.C., Broderick C.J. (1991). Marketing of Art Museums. In The Economics of Art Museums, In M. Feldstein (ed.). The Economics of Art Museum. Chicago and London: University of Chicago press, 237-246.
  5. Bollo A. (2012). Il marketing della cultura. Milano: Carocci editore.
  6. Boulding K.E. (1977). Prices and other institutions. Journal of Economic Issues, 809-921,, 10.1080/00213624.1977.11503486DOI: 10.1080/00213624.1977.11503486
  7. Bush J. (2004). Consumer Empowerment and Competitiveness. London: National Consumer Council.
  8. Camarero C., Garrido M.J. (2011). Incentives, Organisational Identification, and Relationship Quality among Members of Fine Arts Museums. Journal of Service Management,, 10.1108/09564231111124253DOI: 10.1108/09564231111124253
  9. Cantone L., Risitano M. (2011). The role of DMOs in Tourism Stakeholders Systems. An empirical research in Italian context. Mercati e Competitività, 3: 105-125,, 10.3280/MC2011-003007DOI: 10.3280/MC2011-003007
  10. Chong D. (2007). Stakeholder Relationships in the Market for Contemporary Art. In Museums in the Material World.
  11. Christopher M. (1989). The Existential Consumer, European Journal of Marketing, 23, 8: 80-84.
  12. Conti E., Moriconi S. (2012). Le esperienze turistico-culturali: creare valore per i turisti culturali e gli stakeholders e valorizzare il patrimonio culturale della destinazione turistica. Il caso Marcheholiday. Mercati e Competitività,, 10.3280/mc2012-004006DOI: 10.3280/mc2012-004006
  13. Di Maio A. (1999). Economia dei beni e delle attività culturali. Liguori.
  14. Erdogmus I.E., Cicek M. (2012). The impact of Social Media Marketing on brand loyalty, 1353-1360,, 10.1016/j.sbspro.2012.09.1119DOI: 10.1016/j.sbspro.2012.09.1119
  15. Forte F., Mantovani M. (2004). Manuale di economia e politica dei beni culturali. Roma: Rubbettino Editore.
  16. Franch M., Moretti A. and Pencarelli T. (2014). Introduzione. Arte, cultura e turismo nelle ricerche di marketing: contesto, contenuto e prospettive. Mercati e Competitività, 4: 15-17,, 10.328/MC2014-004002DOI: 10.328/MC2014-004002
  17. Griswold W. (2005). Sociologia della cultura. Bologna: il Mulino.
  18. Howes D.S. (2007). Why the Internet Matters: A Museum Educator’s Perspective. In The Digital Museum: A Think Guide.
  19. Kidd J. (2011). Enacting engagement online: Framing Social Media use for the museum. Information Technology and People, 64-77,, 10.1108/09593841111109422DOI: 10.1108/09593841111109422
  20. Kim J.H., Bae Z. (2008). The role of online brand community in new product development: case studies on digital product manufacturers in Korea. International Journal if Innovation Management,, 10.1142/S1363919608002011DOI: 10.1142/S1363919608002011
  21. Kroeber A.L., Kluckhohn C. (1952). Culture. A critical review of concepts and definitions,, 10.2307/2103346DOI: 10.2307/2103346
  22. Lyotard J.F. (1985). La condizione postmoderna. Milano: Feltrinelli.
  23. MacArthur M. (2007). Can Museums Allow Online Users to Become Participants?. In The Digital Museum: A Think Guide.
  24. Marty P.F. (2007). Museum Websites and museum visitors: Before and after the museum visit. Museum Management and Curatorship, 337-360,, 10.1080/09647770701757708.DOI: 10.1080/09647770701757708.
  25. McLean F. (1995). A Marketing Revolution in Museums?. Journal of Marketing Management, 601-616,, 10.1080/0267257X.1995.9964370DOI: 10.1080/0267257X.1995.9964370
  26. Merchant A., Ford J.B. and Sargeant A. (2010). ‘Don’t Forget to Say Thank You’: The Effect of an Acknowledgement on Donor Relationships. Journal of Marketing Management, 593-611,, 10.1080/02672571003780064DOI: 10.1080/02672571003780064
  27. Pencarelli T., Splendiani S. (2008). Il governo delle destinazioni e dei prodotti turistici: analisi di alcune esperienze. Mercati e Competitività, 2: 91-121.
  28. Porter M.E. (2001). Strategy and the Internet. Harvard Business Review, Marzo, pp. 63-78.
  29. Rentschler R., Radbourne J. (2008). Relationship Marketing in the Arts: The New Evoked Authenticity. In The Routledge Companion to Nonprofit Marketing, 241-252,, 10.4324/9780203936023.ch14DOI: 10.4324/9780203936023.ch14
  30. Rha J.Y., Widdows R., Hooker N.H. and Montalto C.P. (2002). E-consumerism as a tool for empowerment. Journal of Consumer Education, 19 (20): 61-69.
  31. Severino F. (2005). Un marketing per la cultura. Milano: FrancoAngeli.
  32. Solima L. (2004). L’impresa culturale. Processi e strumenti di gestione. Carocci Editore.
  33. Touraine A. (2008). La globalizzazione e la fine del sociale. Milano: Il Saggiatore.
  34. Trimarchi M. (1993). Economia e cultura. Organizzazione e finanziamento delle istituzioni culturali. Milano: FrancoAngeli.
  35. Urban G. (2005). Don’t Just Relate – Advocate!: A Blueprint for Profit in the Era of Customer Power. USA: Wharton School Publishing.
  36. Weick K. (1997). Senso e significato nell’organizzazione. Milano: Cortina.
  37. Wind J., Mahajan V. (1997). Issues and opportunities in new product development: an introduction to the special issue. Journal of marketing research, 34 (February), 1-12,, 10.2307/3152060DOI: 10.2307/3152060
  38. Zabin J. (2009). The ROI of Social Media Marketing: Why it pays to drive word of Mouth. Aberdeen Group.

Piergiorgio Re, Bernardo Bertoldi, Fabrizio Mosca, Margherita Stupino, Chiara Giachino, in "MERCATI & COMPETITIVITÀ" 2/2016, pp. 13-40, DOI:10.3280/MC2016-002002


FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content