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Journal Title: MERCATI & COMPETITIVITÀ 
Author/s: Barbara Del Bosco, Maria Cristina Morra, Valerio Veglio 
Year:  2017 Issue: Language: English 
Pages:  23 Pg. 53-75 FullText PDF:  148 KB
DOI:  10.3280/MC2017-004004
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Keywords: Social media, performance, integration, new target of customers, budget allocation, Europe.

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Barbara Del Bosco, Maria Cristina Morra, Valerio Veglio, in "MERCATI & COMPETITIVITÀ" 4/2017, pp. 53-75, DOI:10.3280/MC2017-004004

   

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