Social Tv: Audience Engagement and Online Representation of Selfidentity

Author/s Fabio Giglietto, Donatella Selva
Publishing Year 2014 Issue 2013/46 Language Italian
Pages 23 P. 51-73 File size 1246 KB
DOI 10.3280/SC2013-046005
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Social tv can be defined as a process of television consumption in which a public discursive space is created on and offline. In this public space, the representation of politics in television encounter the self-representation repertoire of networked publics, following various degrees of engagement and various expressive typologies. By combining quantitative and qualitative methods, this study highlights trends in using Twitter for social tv activities. Furthermore, we found a strict synergy among times and expressive repertoires by television and networked publics.

Keywords: Social tv, audience engagement, identity, tv and politics, networked publics

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Fabio Giglietto, Donatella Selva, Social tv: audience engagement e auto-rappresentazione dell’identità in rete in "SOCIOLOGIA DELLA COMUNICAZIONE " 46/2013, pp 51-73, DOI: 10.3280/SC2013-046005