Strategic pricing management in the omnichannel era

Journal title MERCATI & COMPETITIVITÀ
Author/s Bernardo Bertoldi, Chiara Giachino, Alberto Pastore
Publishing Year 2016 Issue 2016/4
Language English Pages 22 P. 131-152 File size 241 KB
DOI 10.3280/MC2016-004008
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Keywords: Pricing decision process, omnichannel, model for pricing, fashion industry, strategic pricing management

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Bernardo Bertoldi, Chiara Giachino, Alberto Pastore, Strategic pricing management in the omnichannel era in "MERCATI & COMPETITIVITÀ" 4/2016, pp 131-152, DOI: 10.3280/MC2016-004008