Cold War at the Olympic games: American sport diplomacy during the Fifties

Author/s Umberto Tulli
Publishing Year 2021 Issue 2020/2-3 Language Italian
Pages 20 P. 237-256 File size 306 KB
DOI 10.3280/MON2020-002012
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During the Fifties, the Eisenhower administration gave a high priority to sport in its propaganda and cultural diplomacy activities. To cope with the Soviet cultural offen-sive, the United States developed three kinds of actions: a propaganda effort to high-light the problems of Soviet sport (in particular its professional and ideological bias) and the strength of sports in the United States; American sportsmen’s goodwill tours abroad and, finally, foreigners’ sports tours in the United States. In all these activities there was a central theme, which represented also a contradiction: the absence of any US government interference in American sports.

Keywords: Cultural diplomacy, propaganda, sports, Olympic games, Eisenhower, Cold War

Umberto Tulli, La Guerra Fredda alle Olimpiadi: la diplomazia sportiva americana negli anni Cinquanta in "MONDO CONTEMPORANEO" 2-3/2020, pp 237-256, DOI: 10.3280/MON2020-002012