Technological innovation and work: The increasing use of gamification techniques in the processes of personnel selection, training and development

Author/s Azio Barani
Publishing Year 2023 Issue 2021/114 Language Italian
Pages 15 P. 171-185 File size 298 KB
DOI 10.3280/QUA2021-114006
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With this paper we intend to explain how the gamification technique and its growing use by organisations, both in Italy and the rest of the world, has largely contributed, in the introductory phase more aimed at the external environment, to increasing user engagement with the products and services offered to them. After defining the concept and the main reasons for its use, the essay will briefly outline how gamification came into being and how it has developed to date, and then focus on the methods of operation and the numerous advantages from which organisations that decide to adopt its various methods could benefit, particularly within the working environment. The essay, therefore, has the task of illustrating the degree of importance, as well as the diffusion, of the use of the gamification technique, not only in Italy, but all over the world; the main objective, in fact, is to understand how the attention and involvement of personnel in work and organisational contexts is fundamental and to explain precisely how gamification acts to optimise these two aspects.

Keywords: gamification; recruiting; personnel selection; human resources training; human resources development; motivation; engagement.

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Azio Barani, Innovazione tecnologica e lavoro: il crescente impiego delle tecniche di gamification nei processi di selezione, formazione e sviluppo del ersonale in "QUADERNI DI ECONOMIA DEL LAVORO" 114/2021, pp 171-185, DOI: 10.3280/QUA2021-114006