Il consumo dei beni di lusso nel contesto della sharing economy: un caso di studio italiano

Titolo Rivista ECONOMIA E SOCIETÀ REGIONALE
Autori/Curatori Mauro Capestro, Greta Chiavegato
Anno di pubblicazione 2023 Fascicolo 2023/1 Lingua Italiano
Numero pagine 18 P. 53-70 Dimensione file 306 KB
DOI 10.3280/ES2023-001005
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La percezione del lusso negli ultimi anni è stata fortemente modificata anche in virtù dell’ascesa di nuovi modelli economici emergenti (es. sharing economy) che hanno modificato il concetto di lusso e quello di accessibilità al punto da non essere più considerati agli antipodi. Attraverso il caso di studio di una start-up italiana che utilizza una piattaforma digitale per il noleggio di borse di lusso, il presente studio punta ad indagare, da un lato, la rilevanza di alcuni fattori, quali appunto la sostenibilità e il concetto di temporalità, nel nuovo contesto di consumo dei beni di lusso che porta i nuovi consumatori a preferire un paradigma d’accesso rispetto a quello di proprietà del bene e, dall’altro, analizzare il ruolo del digitale nel raggiungere e influenzare il target e delle strategie di comunicazione digitale che le imprese possono adottare per influenzare il consumatore.;

Keywords:sharing economy, comunicazione digitale, comportamento consumatore, case study, lusso

Jel codes:M31, M37, M10

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Mauro Capestro, Greta Chiavegato, Il consumo dei beni di lusso nel contesto della sharing economy: un caso di studio italiano in "ECONOMIA E SOCIETÀ REGIONALE " 1/2023, pp 53-70, DOI: 10.3280/ES2023-001005